Off-Page Optimization refers to the measures that are taken outside the boundaries of your website to imrove its search ranking. This is important because a successful off-site SEO strategy will generate increase in website ranking, improvement in page rank and thus greater exposure to the world. It can be done using link building, social media marketing, and social bookmarking. A website that is high quality and useful is more likely to have links from other websites. It is more likely to have social media mentions, bookmarked, and shared among communities.
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